" Big Enough To Deal, Small Enough To Care"

Orange County's Largest Chevrolet Buick GMC Dealer - Featuring 1574 Cars In Stock -

Privacy Policy

Revised May 17 2017

Simpson Automotive is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously, and have instituted many policies and procedures to ensure that your privacy rights are safeguarded. The following outlines Simpson Automotive’ s privacy policies and details the measures we have taken to protect your privacy, while providing you with a unique and rewarding online shopping experience.

Our Promise

Simpson Automotive provides you with a safe, no-hassle method of researching, shopping, and purchasing a vehicle. In this regard, we address the issues of security, full-disclosure, fair and honest pricing, and provide a thorough and specific Privacy Policy.

This privacy statement covers the site SimpsonGM.com and subdirectories.

If you have questions or concerns regarding this statement, please contact our store General Manager at the phone number listed on the website.

What information does Simpson Automotive collect?

As part of the vehicle research and purchase process, information such as your e-mail address, name, and contact telephone numbers will be requested. This information will be used solely as described below. When entering information on this web site, it is transferred automatically to our lead management system called Contact Management. The Contact Management system will automatically record the information and send it to an associate so that your inquiry may be answered promptly by a qualified representative near you.

Simpson Automotive provides for limited employee access to the Contact Management system. Contact Management is a secured application that can only be accessed by entering a valid user name and password. Once you have expressed interest in being contacted, the associate will respond through a personalized email, text or phone call. After the initial email contact, there may be several points of communication between you and the associate by either telephone, text or email. At any point in the relationship you have the option of indicating by either telephone or email that you no longer wish to be contacted by the associate. In this event, the associate will access the Contact Management system and mark your customer record as ''closed'', at which time, you are removed from ''active'' status.

If you express interest in financing a vehicle, additional information related to creditworthiness will be requested by our dealership. This credit information will be treated in accordance with our financial information Privacy Notice and only be used in compliance with applicable federal and state law.

Collection and Use of Your Information by GM

When you indicate that you would like to receive more information about GM and its products, services or offers, your name, address, city, state, zip code, email address and telephone number will be provided to GM. In addition, if you buy or lease a GM vehicle from this GM dealer, the dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with GM as the vehicle manufacturer in accordance with this dealership’s privacy statement provided below. For more information about how GM uses your information, please visit http://www.gm.com/privacy.

Information Directed to This GM Dealer Financial Institutions

When you indicate that you would like to receive more information about this GM dealer and its products, services or offers, your name, address, city, state and zip code, email address and telephone number is collected by this GM dealer and treated in accordance with this GM dealer’s privacy statement.

When you complete a credit application on this site, the information you submit will be transferred by GM to this GM dealer and to the financial institutions listed on the credit application to allow such financial institutions to evaluate your credit eligibility on behalf of this GM dealer. The information you provide on your credit application will not be retained, stored or used by GM other than to transfer such information to this GM dealer and such financial institutions. The information you provide on your credit application will be treated in accordance with this GM dealer’s and such applicable financial institution(s)’ privacy statements. Please review this GM dealer’s privacy statement and the financial institutions’ privacy statement for more information on their respective privacy practices.

Does Simpson Automotive Use Cookies?

Simpson Automotive does, in a limited manner, a technology called "cookies". A cookie is a small piece of text that you can agree to place on your computer's hard drive. In most cases, you can set your web browser to prompt you when a cookie request is being made from a web page, such as the dealer web site, and you have the option to accept or not. If you accept or do not reject the cookie, then your browser adds the text in a small file, which will expire in 90-days. Accepting cookies in no way gives us access to your computer or any personal information about you. It is merely a method of storing information to improve your online experience. It will assist us in making your site visit easier and more productive. Technically, cookies are harmless, occupying just a few bytes on your hard drive. Note that personal information is often contained in or linked to a cookie (such as email address, zip code, etc.). The only time that we receive such information is if you volunteer it by typing in the information. The use of the personal information is limited to being contacted by a Sales Consultant as described above, or, for obtaining financing if you request.

At this time, this website does not currently honor do no track signals from a website browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

The following describes how our website uses cookies and how we provide you with a more personalized experience:

Marketing:

We publish special promotions, pricing promises, brand name and various other messages on the internet to help consumers find our web sites. In order to determine which method is most effective, a cookie is used to capture which method was used to find our web site. The information included in the cookie is limited to only the message identifier.

Pixel tags and cookies are used in those email messages and on our website to help us measure the effectiveness of our advertising, how our visitors use our site and to enable us to provide more focused and subsequent email marketing communications to you.

Does Simpson Automotive track my visits?

At Simpson Automotive our site may also gather information about which areas of our site receive the most visits and user visit history. This is done by the placement of a cookie on your computer. Additionally, we send site metrics information to a third-party service provider by the use of cookies and web beacons, who then aggregates the captured data. The type of data captured includes; search engine referral, traffic driven by ad banners or other online promotions, how visitors navigate around the site, and the most popular pages. We also track technical information, such as the browser version and operating system of visitors, to deliver a better site design for our visitors. The data is analyzed, generating several different types of reports showing different views on the data collected. We do not capture any information about any individual's use of the site - rather only aggregate data is captured. Our third-party metrics provider is obligated to strict confidentiality restrictions and is not permitted to sell or use our dealer’s aggregate site data for any purpose other than for providing us with the metrics information. We do not share, sell or provide any of this aggregate data with outside companies, with the exception noted above. Furthermore, we do not track where you go on the Internet.

How is email used at Simpson Automotive?

Any changes to the treatment of personal information collected on this site will be governed by the Privacy Statement or Policy of the collecting entity. Please review such collecting entity’s individual Privacy Policy or Statement for changes.

1. Price Quote - if a customer clicks on "price quote", an email address is requested. In accordance with various state laws, a specific price quote can only be offered to a unique individual - not to the public at large. In order to provide you with a price quote on the site, you must first identify yourself as an individual by entering your email address.

2. Contact Form - if a customer wishes to be contacted by a Sales Associate the customer completes a form that includes a request for their email address.

In both cases where an email address is requested, the customer voluntarily submits their email address in order to receive follow up information, a specific price quote, or establish a relationship with a Sales Associate. Each email you receive from us will contain an opt-out link which can be used in the event that you no longer wish to receive communications from us.

Additionally, you can email or call the Sales Associate using the information provided in their first email contact to you. There are opt-in links on our websites should you wish to receive promotional communications from us in the future. All email communications contain a link that can be used to opt-out from further email communication.

Does Simpson Automotive share any information it collects with outside parties?

At Simpson Automotive we consider the information you choose to share with us personal and confidential. We will not rent or sell your name, address, e-mail address, credit card information or personal information to any third party without your permission, except as may be required by law. We may provide your information to third party service providers (subject to confidentiality agreements) that perform services on our behalf or to vehicle manufacturers or their respective captive finance companies. There are several points within our site that link to third party sites (e.g., GM, Edmunds, CarFax,) that may require various pieces of personal information. Each of these sites has their own Privacy Policy governing use on their sites. Web site visitors may check the specific privacy statements of any web site before providing any personally identifiable information.

Sharing of Information among affiliates

Our affiliates are other companies in the Simpson Automotive corporate family. In addition to using affiliates to perform services, we may share your information among our affiliates.

Does Simpson Automotive provide a way to update or remove personal information?

A customer wishing to change, or update, personal information may do so by contacting the dealership by email or telephone and stating their wishes at any time.

Why are we telling you all this?

Because Simpson Automotive is a firm believer and active participant in consumer privacy, we maintain these policies that give our visitors full disclosure. Simpson Automotive believes in improving the customer's online shopping experience through the responsible and secure collection and usage of customer data.

Your Consent

As a condition to using the Simpson Automotive site, we require your approval to collect this data. By visiting Simpson Automotive’ s site, you agree that we may collect and use this information as stated in our privacy policy. If we change our privacy policy, we will post the changes on this page so you are always informed about what information we collect, how we use, and under what circumstances we disclose it.

Changes in this Privacy Statement

If we decide to materially change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Simpson Automotive Security Statement

At Simpson Automotive, we've taken important measures to keep the information you share with us safe and secure.

Secure Technology

Simpson Automotive uses Secure Sockets Layer (SSL) encryption technology to protect your personal information provided on credit applications and where credit card information is required. SSL encrypts or codes this information as it travels over the Internet, and is then decoded by Simpson Automotive and its business partners who facilitate your transactions on this web site. We do not read personal communications. We do not give out your telephone number, credit card information, or screen names, unless authorized to do so or as required by law.

How do I know when my information is protected?

You can tell if you are using a Web browser that supports SSL if a "key" or "padlock" icon appears in one of the lower corners of your screen (For example, when using Internet Explorer, you will see a padlock). When you enter a secure page, the key is "un-broken" or the lock is closed. This means that your communications are now secure, encrypted, and cannot be read by non-authorized sources. Another sign that you are in a secure transaction mode is a URL that begins with "https:". When you see any of these symbols on your browser, you know that your information is protected and you can interact with the website with confidence.

Security and Applying for a Loan

When applying for an auto loan on the Simpson Automotive web site, your credit application is sent directly to the dealership that you have chosen. The credit application is securely collected and transmitted using SSL technology that encrypts your personal information as it travels over the Internet. (Please see our security statement above for further details.

Privacy and Applying for a Loan

At Simpson Automotive we take your privacy very seriously. We know that information about you and your finances are sensitive. As we point out in the Consent Statement you must read before submitting a credit application, your credit application is submitted to the certified Simpson Automotive dealership of your choice. Only duly authorized and qualified personnel at the dealership have access to your credit application. We will ask you for your contact information, such as name, address, phone, and email address; your financial information, such as monthly income, amount of debt, monthly rent or housing payment; and sensitive information such as date of birth and social security number. By submitting your credit application, you are giving consent to the authorized Simpson Automotive dealership selected at the beginning of the application process to investigate your credit and employment history. A credit report may be obtained, in connection with this application, for a renewal or extension of credit for which application was made. Upon request, you will be told if a credit report(s) was/were obtained, and given the name and address of the credit reporting agency(ies) providing the report(s). Your credit information may be shared with third party lending institutions, which have a business relationship with the dealership that you have chosen for the purpose of providing auto loans. Once you have completed and submitted the credit application, you will be presented with a "Thank You" page, which discloses the address and phone number of the dealership that you have chosen. It is suggested that you print this page by pressing the print button on your browser. In the event that you have any questions or concerns regarding your credit application, please contact the dealership and ask for the Sales Manager. The information received from consumers and/or customers who apply for and/or receive financing for personal, family or household purposes credit transaction is subject to our Financial Information Privacy Notice.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Our Security Procedures

The security of customer information is very important to us and we take a number of steps to safeguard it. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard non-public personal information about you. We limit access to personal and account information to those employees and agents who assist us in providing products and services to you. Employees who fail to follow our established standards are subject to disciplinary action. We also require third parties to whom we disclose nonpublic personal information to adhere to this Privacy Policy and to establish information security procedures.

How This Policy Applies to You

This Privacy Policy applies to our website users and this Privacy Policy replaces our previous disclosures to you about our information practices.